Apple Podcasts
Google Podcasts
Spotify
StitcherDo you also take 10 minutes of your time to take personality quizzes? While it’s fun and really a great way to know more about ourselves, marketers have also realized that. In this episode we’re going to talk about identity, how it’s used in marketing, and what you can do to build a stronger sense of self so marketing is less effective on you.
You can’t buy who you want to be. You don’t need to buy things to make your life look a certain way to impress other people.
Sponsors:
- I have a bunch of FF mugs that I want out of my house and we’re hosting a giveaway! We’ll be giving away 5 mugs a month through May. Our first drawing is March 13th. The great thing for you is if you don’t win in March your name stays in for April and May too. Head to frugalfriendspodcast.com/mug to enter. You need to be subscribed to the channel and enter your email and YT username so we can verify. If you’re not sure what your username is, leave a comment on this video with how you take your coffee or tea and YT will show you your username.
How identity marketing works
Jill explains identity as something that gives us our sense of self. It is shaped by both external and internal factors like personality, culture, relationships, experiences, beliefs, gender, and other influences that shape who we are and how we see ourselves. However, Jen says that when we have a hard time finding our identity, marketers can step in and capitalize on that disconnect.
They explain the many ways marketers tap into our identity through products and a sense of belonging, especially when we feel uncertain. They highlight that it’s important to reflect on whether something truly aligns with who we are.
How do we build a better sense of self?
Jen and Jill emphasize that this is a lifelong journey. There may be times when we have a strong sense of who we are, but there can still be areas we want to change — making identity ever-changing and always evolving. Taking time for intentional reflection is a necessary step. Doing a 90-day transaction inventory is especially helpful for this, as it allows you to reassess which expenses have not been aligning with your values and which ones have in recent weeks.
Favorite personality quiz and your result?
Jen is a meyers briggs girly and she is an INFJ. Meanwhile, Jill is surprisingly an astrology girly!
Bill of The Week
Thanks Jennifer! Paying off $65k of credit card and car loan ALSO saving in HYSA and investing in a Roth IRA
Thanks so Much for Listening!
Thanks so much for listening. We love love love reading your kind reviews of our book Buy What You Love Without Going Broke and we especially loved this one from:
✰✰✰✰✰
I loved the emphasis on values. Not everybody is going to have identical budgets and that's okay. I also appreciated the reality that if it isn't simple, you won't stick to it. Very well put together and bonus points for being author narrated.
If you want to check out our monthly challenge community head to frugalfriendspodcast.com/club to see what challenge we have coming up next.
Keep leaving us reviews on iTunes or Stitcher, and sending the screenshot to reviews@frugalfriendspodcast.com. And don’t forget to share your favorite quote from the episode by using the hashtag #FrugalFriendsNote. 😉